ArcaMax Case Study – Reliable Lead Gen for Customer Acquisition
Curation + Technology =
Lead Gen, Done Right.
Reliable ROI & Retention
Reliable Customer Acquisition via Lead Gen - a 5 Year Case Study
ArcaMax Publishing was founded in 2004 with a suite of newsletters that included gardening, pet tips and other home-oriented themes. Today, ArcaMax is a leading provider of news and syndicated features that cover business. entertainment, trivia. health, spirituality, sports and politics. ArcaMax distributes hundreds of features to millions of subscribers via 250 different email newsletters. ArcaMax earns revenue from advertising, which allows all content to be free. Because ArcaMax has a diverse portfolio of publications with a strong, reliable subscriber base the challenge lies in finding new subscribers that align with each publication’s focus. They needed a long-term strategy to continue growing ArcaMax’s distribution. After 5-years we are pleased to demonstrate that Flatiron’s lead gen channels are key to that strategy. Nothing too flashy, nothing too sexy …. just following best practice, curation of data and good technology.
Established in 2005 Flatiron Media is a full service Customer Acquisition Company providing a broad range of products and services
Flatiron’s Customer Acquisition Portfolio
Lead Generation (Lead Gen) – publications registering millions of users directly to client offers combined with rigorous curation of data and use of best practices leads to some of the highest quality data in the industry. Single Opt-In (SOI), Double Opt-In (DOI), Full Web Forms all can provide direct delivery to client CRM. Resulting in growth of your communication database for e-mail, warm transfer or SMS.
Email Rental – Is your best method for exclusive access to our most active subscribers. Because e-mail offers complete control over messaging, delivered by a friendly “from” address the results are significant. Proprietary technology hones our lists, evaluating demographics and activity to ensure our advertisers access the clients best suited to their brand.
Link-Out – publications registering millions of users send subscribers directly to your website or app . Rigorous curation of data and best practices means some of the highest quality data in the industry. Direct delivery to your content provides ultimate data control with high-yield pay per click monetization.
Push Notification – Reach consumers on their terms, allowing qualified consumers to drive their own engagement. 100% Click-based advertising provides excellent ROI. Easy opt-in and opt-out keeps data clean, consumers happy and maintains healthy ROI.
Newsletter Display Advertising – post your display, sponsored and text content in selected newsletters to drive traffic directly to your digital assets. Flatiron’s portfolio of newsletters consists of 100% opted-in traffic. With over 10million active subscribers we can target interested consumers at scale.
Website Display Advertising – display, sponsored content and text links placed on selected websites to drive traffic directly to your digital assets. Flatiron’s portfolio of publications are all from experienced tier-1 publishers. Align your advertising with content that will bring interested consumers to your store, site or app.