Technology 2018-07-11T21:01:50+00:00

Quality | Experience | Results

Flatiron’s NYC based tech team is responsible for developing, maintaining and improving Flatiron’s suite of technology applications and sites. The tech team members are experts in reliable and secure data collection systems, cross-platform mobile web apps and big data analytics. Each of our systems is designed to integrate user friendly interface, high quality reporting, security and data integrity.

The Flatiron tech team has a comprehensive tool-box of resources to facilitate the delivery of trustworthy and valuable data:

  • Pre-ping
  • Validation
  • Verification
  • Campaign Optimization
  • A/B Testing
  • Demographic/Geotargeting
  • Heuristic Analysis
  • High-quality reporting

Pathfinder Technology

Pathfinder is Flatiron’s proprietary software, which validates each prospect while monitoring  engagement, demographics and behavior. Through a series of evolving algorithms, Pathfinder identifies quality leads. These leads are matched with business’ targets, creating reliable distribution channels for our clients. As a result, we are able to generate thousands of leads per day for any advertiser in any industry.

Pathfinder Technology

Pathfinder is Flatiron’s proprietary software operates to evaluate prospects’validity and behavior. Through a series of evolving algorithms, Pathfinder identifies quality leads which create reliable distribution channels for our clients. As a result we are able to generate thousands of leads per day for any advertiser in any industry.

Video HERE

Campaign Optimization & Oversight

It’s where customer service, experience and technology all come together. Customer acquisition happens in a dynamic environment. What works seamlessly today may need some fine-tuning tomorrow. What is solid today may have the exciting potential to be spectacular tomorrow, with just a little fine-tuning. Flatiron actively monitors and works with clients to optimize and ensure daily campaign success and improvement. Every client’s sales/ops representatives coordinate with the Flatiron tech department to pinpoint potential  improvements. Read the Washington Times case study to learn how optimization can give a campaign  respectable gains!

What makes us different?

An Extensive Network
of Publisher assets

Pathfinder
Proprietary Technology

+50 Million Leads
Generated for Clients Annually

CONTACT US

Flatiron Media, LLC
20 West 22nd Street, Suite 908
New York, NY 10010

Phone: 347-875-7729
Fax: 212-989-3264