Customer acquisition goals and methods vary. Whether company needs include: growing a data base through lead generation or driving traffic directly to a web site/digital assets; Flatiron possesses the suite of tools, the network of resources & the expertise to help our clients achieve their customer acquisition goals …every time.
Play by the rules. Flatiron delivers high-yield results from both owned and partner channels. Validation, verification, pre-ping, TCPA compliance and active optimization are just some of our standard operating procedures that ensure our clients are connected with the right customers.
Established in 2005, Flatiron is still managed by its founding partners. Pathfinder operations, optimization, reporting… all aspects of our business are run in-house. We know the business and we know how to make it work for you.
Flatiron generates more than 50 million leads for clients annually. We serve clients in data base development (lead generation), email marketing and display advertising. This high-yield, cross-platform customer acquisition strategy leads to unparalleled customer retention.
Case Study Washington Times
Washington Times CTR soars to 50% with Pathfinder optimization
In 2016, the Washington Times made it their mission to rev up digital traffic to their primary news site and boost usage of their complementary mobile app. Two years later, leveraging active optimization, Flatiron continues to help The Washington Times achieve of their customer acquisition goals through a targeted lead generation campaign.
Clients we’ve worked with
Customer Acquisition Channels
Lead Generation – publications registering millions of users directly to client offers combined with rigorous curation of data and use of best practices leads to some of the highest quality data in the industry. Single Opt-In (SOI), Double Opt-In (DOI), Full Web Forms all can provide direct delivery to client CRM. Resulting in growth of your communication database for e-mail, warm transfer or SMS.
Email Rental – Is your best method for exclusive access to our most active subscribers. Because e-mail offers complete control over messaging, delivered by a friendly “from” address the results are significant. Proprietary technology hones our lists, evaluating demographics and activity to ensure our advertisers access the clients best suited to their brand.
Link-Out – publications registering millions of users send subscribers directly to your website or app . Rigorous curation of data and best practices means some of the highest quality data in the industry. Direct delivery to your content provides ultimate data control with high-yield pay per click monetization.
Push Notification – Reach consumers on their terms, allowing qualified consumers to drive their own engagement. 100% Click-based advertising provides excellent ROI. Easy opt-in and opt-out keeps data clean, consumers happy and maintains healthy ROI.
Newsletter Display Advertising – post your display, sponsored and text content in selected newsletters to drive traffic directly to your digital assets. Flatiron’s portfolio of newsletters consists of 100% opted-in traffic. With over 10million active subscribers we can target interested consumers at scale.
Website Display Advertising – display, sponsored content and text links placed on selected websites to drive traffic directly to your digital assets. Flatiron’s portfolio of publications are all from experienced tier-1 publishers. Align your advertising with content that will bring interested consumers to your store, site or app.