Flatiron’s executive team is a professionally diverse and experienced group, each of whom have been working in digital media since its inception. In 2005 this team of publishers, advertising executives, business leaders, programmers and dot-com strategists came together to develop a business offering products in a way they wanted but couldn’t find. The Flatiron team developed a business model to deliver reputable, high-quality, scalable customer acquisition programs with solid ROI and customer satisfaction. The executive team’s focus on those deliverables remains the same today.