Flatiron Media
Breakthrough Impressions.
The Best in Personal Service.
In the overcrowded, often unedited online space, it's imperative to have a partner you can rely on to source the best placement for your brand while enabling you to retain control of your message and your ad dollars. Flatiron Media is that partner and our expertise can help you.
About Us
Over 11* Million information enthusiasts
invite us into their lives every day.
We are a full-service ad rep firm and publisher specializing in lifestyle content for women. Driven by a team of
industry thought leaders, we built a reputation for successfully optimizing our clients'
campaigns and helping them get the most value from their media budgets.
We deliver:
- Highly engaged audiences
- High-quality editorial environments
- A level of focused customer service that yields results
*ComScore Media Metrix December 2011
Advertisers We understand, not all ad impressions are the same.
It's common sense - customers are far more receptive to your message when it's relevant to the content in which they are engaged. Relying on impersonal, mass networks to get your placements right won't yield the best results. At Flatiron Media, quality content, the right context and creative flexibility matter most.
As a publisher, our editorial policy is to create original content that informs, entertains, and inspires women every single day. As a rep firm, we partner only with sites that share our core values. By representing a select group of premium lifestyle websites, we serve as an extension of their internal sales team. In doing so, we have control over each publisher's inventory. This enables us to guarantee share-of-voice (SOV), total ad placement transparency and creative integration of the media and promotional opportunities to benefit our clients.
Because we don't "auto fit" your ads through large, inflexible networks, we are not limited to using standard IAB units. Our partnerships allow for creative flexibility with our ad placements. We can use all IAB units as well as a variety of rich media and myriad promotional executions — skinning, microsites, filmstrips, sweepstakes, custom content — whatever creative form your campaign dictates.
Publishers We are a seamless extension of your sales team.
At Flatiron Media, we have the personnel and skill set required to work one-on-one with marketers to develop, plan and execute site-specific media buys. We don’t treat your inventory like a commodity. We work with our publisher on their holistic revenue goals — not as filler for their remnant space.
We provide a full suite of ad sales and related support services that can be scaled and customized
to fit your needs:
- Ad Sales
- Business Development
- Ad Operations (including client services, ad serving, billing, and collection)
- Acquisition Marketing
- eMail Advisory Services
Our Team Industry thought leaders with over 50 years experience.
Sujay Jhaveri, CEOBefore co-founding Flatiron Media, Sujay spent 5 years at Beliefnet, the leading online spirituality network...Read Full Bio 
Raymond A. Costa, PresidentBefore co-founding Flatiron Media, Ray held numerous senior positions in traditional and new media...Read Full Bio
Patrick J. Molloy, VP SalesPatrick brings over 20 years of Sales & Management experience to Flatiron Media. During his three years...Read Full Bio
Steve Kempisty, VP Business DevSteve brings over 15 years of Marketing & Management experience with him to Flatiron Media...Read Full Bio
Sujay Jhaveri, CEO
Before co-founding Flatiron Media, Sujay spent 5 years at Beliefnet, the leading online spirituality network. When Beliefnet entered into a Chapter 11 restructuring, Sujay took on the role of President and he helped lead the company through this process converting $25 million of losses into a viable, consistently profitable company. The company grew revenue by 700% over 3 years while always retaining and increasing profitability. He oversaw the sales, marketing, finance, operations and technology groups and led company efforts to build a very profitable e-mail newsletter business (10 million subscriptions) and launched a dating site, Soulmatch. Prior to Beliefnet, Sujay spent 3 years at iVillage where he co-led the revenue group during which time the company grew from $12 million to over $70 million in run-rate revenues. Sujay began his career as an investment banker and a venture capitalist.
Raymond A. Costa, President
Before co-founding Flatiron Media, Ray held numerous senior positions in traditional and new media companies spanning a 20-year career. Most recently, he was VP of Strategic Partnerships at eDiets.com, the leading online diet & fitness site, where he led all sales, e-commerce and strategic alliances. During his three years tenure, he grew revenue by over $20 million, through a combination of advertising and subscription sales. Prior to eDiets, Ray was VP of Business Development for Beliefnet, the leading online spirituality network, and VP of Marketing for iVillage, the leading online women's network. Before moving online, Ray was Publisher of a $60 million b2b print brand and was responsible for all sales, marketing, editorial and the P&L. Ray has also held numerous roles at Ziff-Davis, culminating as part of the team that sold the company for $2.1 billion to Softbank. Ray began his career at Bertelsmann.
Patrick J. Molloy, VP Sales
Patrick brings over 20 years of Sales & Management experience to Flatiron Media. During his career, he has had responsibility for recruiting, training and managing sales staff, as well as driving new revenue streams for companies in the online advertising and enterprise software markets. Most recently, Patrick was Director of Advertising Sales at eDiets.com, where he grew total ad revenue by 28% and increased the revenue pipeline by $3.5 million in less than a year. Previously, Patrick has held senior sales and management positions at Ziff-Davis Publishing (including leading the charge for the company's first entry into online advertising), Kanda Software, Epicentric and Bravanta. Patrick was also the first Chairman of the IAB Marketing Committee.
Steve Kempisty, VP Buisness Dev
Steve brings over 15 years of Marketing & Management experience with him to Flatiron Media. Throughout his career he has had leadership roles in the Internet and Financial Services Industries, where he was responsible for advertising, project management and operations. Prior to Flatiron Media, Steve was the Director of Media Buying and Planning at eDiets.com and managed an online and offline customer acquisition budget of $25 Million dollars. Previously, he held management and supervisory roles at eSpeed, Standard & Poors, Credit Suisse | First Boston, and Fleet Bank, N.A.. Steve is also a Faculty Member at the University of Phoenix and Colorado Technical University teaching classes in Management, Marketing & eBusiness.
Contact Us
Flatiron Media Media Kit 2013
Thank you for visiting Flatiron Media. Our mission is to learn about your particular strategy and create a marketing program that most effectively communicates your message to our audience.
Click here to get a PDF version of the 2013 media kit. 
